RBTC Posters
Overview
When HCL Technologies, a global technology company, positioned itself as a relationship-driven organisation, I had to thoroughly understand the connection between their complex technological offerings and the warmth of relationships. As a junior writer on the project, this implicit understanding of the newly-formed vision, mission, values, tonality, vocabulary and the unique target audience helped me craft copy that could sell without selling. The end result was a print and poster campaign that used famous partnerships from history to showcase the power of relationships.
Impact
The posters taught me the value of craft and finding the intersection between customer expectations and the creative vision. The posters won global awards and found a permanent home on the client’s office walls, where they (hopefully) inspire employees.